AI likeness license terms should help the person depicted and the client understand the same boundaries. The agreement and the product interface should use consistent language for permitted categories, limits, and the process for a new request.
Define what is licensed
Identify the person, likeness materials, voice materials if applicable, and any specific enrollment assets. Explain whether the license covers a digital replica, a particular performance, or another defined use. Keep the description consistent across enrollment, client requests, and the signed agreement.
Set the permitted categories and identify prohibited or excluded uses in a way a client can check. If named brands or competitors can be excluded, make them visible in the request workflow. Hard-coded safety restrictions should not be presented as optional contributor preferences.
Specify the scope and decision method
Terms commonly need to address territory, duration, exclusivity, channels, edits, reuse, and the client or client class. They should also say whether a request can be approved automatically within defined limits or requires an individual contributor decision.
Pricing should be stated clearly, including any platform fee, payout schedule, tax responsibility, and the fact that future request volume is uncertain. Do not imply a guaranteed rate of work. Earnings depend on client demand and are not guaranteed.
Explain changes and termination
Describe how a contributor may edit future preferences, pause new requests, or revoke a license. Explain how those actions affect pending requests, current campaigns, and previously generated material. Ambiguity at this point can create conflict between user expectations and client contracts.
Version each accepted term set and record the effective date. A later edit should not silently alter the terms attached to an earlier request. Counsel should determine the legal effect and write the governing language before a product treats it as a binding agreement.
Keep draft terms clearly non-binding
A product mockup or saved preference is not a signed contract. Mark templates as drafts when they have not been reviewed, and block signature or production use until the approved agreement and signing service are connected.
Approved.video currently keeps signing and talent-backed generation disabled pending counsel-approved terms and authorized service providers. This is a deliberate distinction between a scaffold for preferences and an executable license.
CLARIFICATIONS
Questions & answers
Should AI likeness license terms be drafted from a template?
Templates can help organize topics, but qualified counsel should draft or review the terms for the particular service, jurisdiction, and business model.